Anja Jones, Author at AJT - Page 3 of 6

The difference between translation and transcreation: a crash course for marketers

So, you have been tasked with sourcing translation services to support your company’s international growth strategy. Welcome to the world of localisation. If this is your first time looking for translation services, it can be hard to know where to start. As a marketer, you know that you want your translations to ‘sound good’ and

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AJT is going fully remote in 2021

We decided back in June that we would close our beloved seaside office in Cornwall and transition to a fully virtual office. It’s a decision we took with a heavy heart: after all, we love working together in an office and collaborating on projects in a physical space. But there is a silver lining: we

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Focus on export: The 5 most common misconceptions and pain points around localisation

Exporting is a great way for businesses to grow and increase their sales. But not surprisingly, commercial success beyond one’s own country borders requires effort, investment and a clear strategy. Lack of forethought, lack of budget, and lack of understanding of what localisation means in the context of exporting into new markets can lead to spending

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Join our Creative Hour: transcreation exercise for the Natural History Museum

Welcome to this week’s Creative Hour here at AJT – we’re so glad you’re joining us. What’s the idea? The aim of this transcreation exercise is to brainstorm creative ideas under time pressure. Set yourself a time limit between 30 to 60 minutes for this exercise. What are we doing exactly? Our objective is to come up with

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Copywriting: A natural evolution for translators?

A few weeks ago at the ITI Conference in Sheffield, Adam Fuss, a Russian to English freelance translator and strategic communications consultant, gave a presentation entitled “Translators as communicators – diversifying your career’. During his talk, Adam argued that there is plenty of scope for translators to diversify their service offering. Rather than confining himself to

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AJT wins ITI Corporate Award

Newquay-based translation and localisation company, AJT, has been awarded the 2019 ITI Corporate Award for their Graduate Junior Translator Scheme. Managing Director Anja Jones accepted the award at this year’s ITI Conference in Sheffield on Friday 10thMay. AJT launched the scheme in 2018, to encourage and support translation graduates as they begin their careers in

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Deal or no deal: Five things UK businesses should be doing now to prepare for Brexit

Yesterday, I attended a brilliant Future Focus event organised by Unlocking Potential. The event was centred around how to deal with disruption and manage change in business. Brexit has already disrupted the UK business landscape and will undoubtedly continue to do so for years to come. To quote Katie Cavell, Cornwall’s representative in Brussels: “Unpicking forty years of economic

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New German packaging law: What manufacturers need to know

Are you selling goods into Germany, either in shops or online? On the 1st January 2019, the new VerpackG packaging law came into force. Any sellers, including online retailers, who bring packaged products (including padding material) onto the German market and which end up as waste with the consumers, are subject to the VerpackG law. Even though

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