Translation Translation - AJT

International SEO: Why bad translations hurt your search engine rankings

There are many obvious problems with a badly translated webpage: missing context, misunderstood phrasing and a lack of local knowledge, for example, all of which contribute to an alienating experience for customers. It’s why we consider true localisation, done by experienced translators, to be so important and why we always advise that businesses approach AI


Why your business needs transcreation services

Long gone are the days when global brands needed to ‘just translate’ their marketing content. Today, customers expect content that personally appeals to them, and in response, brands need to strive to create messages that can really resonate and connect with their audience. If your company is eager to enter new European markets then it


What makes an excellent freelance translator? 5 traits that translation agencies look for

Starting out as a freelance translator can be tough. It’s hard enough trying to land your first translation job without much experience (everyone wants experienced translators but how can you get experience in the first place?). And once you have got that first translation project, how do you retain that customer so they turn into