Communication Translation - Anja Jones Translation

Why open communication and collaboration lead to better translation outcomes

July 5, 2020
Mark Jones
Collaboration, Communication, Export, Localisation

Why open communication and collaboration lead to better translation outcomes “The whole is greater than the sum of its parts” – Aristotle’s famous quote is as relevant and pertinent in the localisation industry as it is in any other field. When strategists, marketers and sales teams work together with their translation providers in a collaborative

Translation is to be understood in a foreign market, localisation is to belong

Translation is to be understood in a foreign market, localisation is to belong Translation or localisation? At a recent workshop organised by the Department of International Trade (DIT), we noticed a real shift from talking about ‘translation’ to talking about ‘localisation’ services. So what’s the difference? Translation is actually just one part of localisation. While translation