Would you buy from a website that’s not in your language?

Or a website that’s been poorly translated? The likely answer is no. So why would you expect your global customers to do so?

We carried out a study of 200 people whose native language is not English and found that respectful translation into a native language hugely influences people’s spending choices.

In fact, 64% of our survey respondents state that they would not purchase from a website which is not translated into their native language or does not provide a local translation option.

Speak to your international customers in their language

Speaking to your customers in their language and making them feel valued is crucial to your business success.

40% of our survey respondents believe it’s vital to their purchase that a brand understands cultural sensitivities.

To break into new markets, to strengthen your position in regions where you already operate, to build meaningful relationships with clients and customers, and to earn brand loyalty, you have to get translation and localisation right, first time.

Understand the true cost of poor translation

Download our whitepaper to understand the importance of expertise in translating material for new export markets, the perils of cutting costs in the early stages of expansion into new territory, and the return on investment that comes from paying for an expert translation and localisation specialist.

By using statistics from desk research, case studies, interviews and literature reviews, this paper illustrates how investing early and avoiding common pitfalls will reap huge rewards when breaking into new European markets.