Whitepaper: The true cost of poor translation

The true cost of poor translation

The true cost of poor translation

Would you buy from a website that’s not in your language?

Or a website that’s been poorly translated? The likely answer is no. So why would you expect your global customers to do so?

We carried out a study of 200 people whose native language is not English and found that respectful translation into a native language hugely influences people’s spending choices.

In fact, 64% of our survey respondents state that they would not purchase from a website which is not translated into their native language or does not provide a local translation option.

Illustration of woman saying the following sentence: I won’t purchase if I can’t understand and analyse what I’m buying. Companies should be linguistically inclusive.

Speak to your international customers in their language

Speaking to your customers in their language and making them feel valued is crucial to your business success.

40% of our survey respondents believe it’s vital to their purchase that a brand understands cultural sensitivities.

To break into new markets, to strengthen your position in regions where you already operate, to build meaningful relationships with clients and customers, and to earn brand loyalty, you have to get translation and localisation right, first time.

Illustration of women speaking the following sentence: I don’t trust the shipping progress from sites that don’t offer Dutch translations for their site.

Understand the true cost of poor translation

Download our whitepaper to understand the importance of expertise in translating material for new export markets, the perils of cutting costs in the early stages of expansion into new territory, and the return on investment that comes from paying for an expert translation and localisation specialist.

By using statistics from desk research, case studies, interviews and literature reviews, this paper illustrates how investing early and avoiding common pitfalls will reap huge rewards when breaking into new European markets.

Download whitepaper

Are you considering localisation for your business?

If you’re trying to break into new European markets or want to have a bigger impact in regions you’re already operating in, get in touch with AJT to see how we can be your local partner with a global reach. We are as invested in your brand as you are. Get in touch today for a free consultation – simply fill in the form below.

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