If you’re looking to launch your products into a new European market, you’ve probably come across the term “transcreation services” before. In a nutshell, transcreation is the process of translating not just the words of your marketing copy to another language, but also translating the emotions, ideas and concepts behind that message to evoke the
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Long gone are the days when global brands needed to ‘just translate’ their marketing content. Today, customers expect content that personally appeals to them, and in response, brands need to strive to create messages that can really resonate and connect with their audience. If your company is eager to enter new European markets then it
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What is transcreation, how does it work and when should you opt for transcreation rather than translation to localise your content? Here’s a quick guide for you. What is transcreation? Transcreation (also called creative translation) is a process whereby we take your creative copy and turn it into something equally as emotive and engaging in
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So, you have been tasked with sourcing translation services to support your company’s international growth strategy. Welcome to the world of localisation. If this is your first time looking for translation services, it can be hard to know where to start. As a marketer, you know that you want your translations to ‘sound good’ and
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Welcome to this week’s Creative Hour here at AJT – we’re so glad you’re joining us. What’s the idea? The aim of this transcreation exercise is to brainstorm creative ideas under time pressure. Set yourself a time limit between 30 to 60 minutes for this exercise. What are we doing exactly? Our objective is to come up with
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