Creative Translation Translation - AJT

What is transcreation?

What is transcreation, how does it work and when should you opt for transcreation rather than translation to localise your content? Here’s a quick guide for you. What is transcreation? Transcreation (also called creative translation) is a process whereby we take your creative copy and turn it into something equally as emotive and engaging in

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The difference between translation and transcreation: a crash course for marketers

So, you have been tasked with sourcing translation services to support your company’s international growth strategy. Welcome to the world of localisation. If this is your first time looking for translation services, it can be hard to know where to start. As a marketer, you know that you want your translations to ‘sound good’ and

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Join our Creative Hour: transcreation exercise for the Natural History Museum

Welcome to this week’s Creative Hour here at AJT – we’re so glad you’re joining us. What’s the idea? The aim of this transcreation exercise is to brainstorm creative ideas under time pressure. Set yourself a time limit between 30 to 60 minutes for this exercise. What are we doing exactly? Our objective is to come up with

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Copywriting: A natural evolution for translators?

A few weeks ago at the ITI Conference in Sheffield, Adam Fuss, a Russian to English freelance translator and strategic communications consultant, gave a presentation entitled “Translators as communicators – diversifying your career’. During his talk, Adam argued that there is plenty of scope for translators to diversify their service offering. Rather than confining himself to

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Stranger things have (never) happened on a steam train: a review of Strangers on a train 2017

I have to start with an admission: I have a bit of a professional crush on the Stranger Collective. Ever since we first had the opportunity to collaborate with the copywriting geniuses at Stranger, translating their beautifully crafted blogs for Coca-Cola’s Think Positively Collective into five languages (this was way back in 2010 and our

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