Localisation Translation - AJT

International SEO: Why bad translations hurt your search engine rankings

There are many obvious problems with a badly translated webpage: missing context, misunderstood phrasing and a lack of local knowledge, for example, all of which contribute to an alienating experience for customers. It’s why we consider true localisation, done by experienced translators, to be so important and why we always advise that businesses approach AI

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The power of storytelling in marketing (and the importance of thoughtful localisation)

Recently, we came across an article where two friends were discussing Alfonso Cuarón’s movie, Roma. They were debating the narrative’s pace and style. Friend 1, being an Anglo-American, thought it was too slow, and too visual. Friend 2, felt that it was a beautiful movie that reminded him of his upbringing in Latin America. It

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Choose your words wisely

We all know that words can take on completely different meanings when directly translated into another language. Not only does the meaning of the individual words change, but so can their context when grouped together. For example, we would say, ‘I made a mistake’, but wouldn’t say ‘I did a mistake’.   Beyond the word

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Collaborative translation: How New Zealand’s translators came together to translate the country’s founding document into 30 languages

It’s not often that I get goose bumps during a presentation at a language industry event. But as I sat and listened to Mandy Hewett’s talk entitled ‘Collaborative translation for the future of New Zealand’ about a group of volunteer translators who set out to translate one of New Zealand’s most important documents into 30

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Inclusive language: Differences between Germanic and Romance languages

For over a decade now, there has been an exponential increase in the public interest in how language and communication shape (or break down) prejudices and other forms of discrimination. After being taught for centuries that language is a neutral, abstract concept (“It’s just words, they don’t do any harm!”), we are now starting to

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