When you’re planning to expand your products out into new European markets, you need to think carefully about where packaging translation fits into your scaling plans. Why? Well, to start with there’s a regulatory side to it – any packaging labels in EU markets have to be translated into all the official languages of the
Read More...
Your first step into export can feel risky. Don’t try to mitigate that risk by buying cheap translation services. Here at AJT, we speak to a lot of first-time exporters, who are excited and passionate about the prospect of reaching new customers in new markets. In short, they’ve honed their products and their sales and
Read More...
“The whole is greater than the sum of its parts” – Aristotle’s famous quote is as relevant and pertinent in the localisation industry as it is in any other field. When strategists, marketers and sales teams work together with their translation providers in a collaborative way, they tend to achieve better localisation results. Why? Because
Read More...
Translation or localisation? At a recent workshop organised by the Department of International Trade (DIT), we noticed a real shift from talking about ‘translation’ to talking about ‘localisation’ services. So what’s the difference? Translation is actually just one part of localisation. While translation only deals with the language aspect, i.e. translating your website/app/marketing material etc, localisation
Read More...
Exporting is a great way for businesses to grow and increase their sales. But not surprisingly, commercial success beyond one’s own country borders requires effort, investment and a clear strategy. Lack of forethought, lack of budget, and lack of understanding of what localisation means in the context of exporting into new markets can lead to spending
Read More...
Yesterday, I attended a brilliant Future Focus event organised by Unlocking Potential. The event was centred around how to deal with disruption and manage change in business. Brexit has already disrupted the UK business landscape and will undoubtedly continue to do so for years to come. To quote Katie Cavell, Cornwall’s representative in Brussels: “Unpicking forty years of economic
Read More...
Are you selling goods into Germany, either in shops or online? On the 1st January 2019, the new VerpackG packaging law came into force. Any sellers, including online retailers, who bring packaged products (including padding material) onto the German market and which end up as waste with the consumers, are subject to the VerpackG law. Even though
Read More...
Did you know that today is a public holiday in many countries around the world? 1st May is International Workers’ Day so across most of Europe, offices will be closed today. If you are exporting to Europe or you have European suppliers, you will know how important it is to be aware of all the
Read More...