Understand your international audience

Translating your digital content is a great way of reaching your international audience. Yet search behaviour – the words and phrases people type into search engines like Google to find your products and services online – can vary from country to country.

Optimising your localised content for SEO ensures your translations don’t just sound great, but that they also capture and drive relevant traffic to your localised website.

Rather than simply translating a list of English language keywords, we carefully research equivalent local language keywords. Our linguists use tools like Google Keyword Planner and UberSuggest to compile relevant and high-performing keywords, and check out your competitors’ websites in the local market.

Boost your organic website traffic

Optimising your on-page content and as well as your meta data for relevant local language keywords ensures that your website is being found by potential customers and so helps to drive more organic traffic to your site.

Once we’ve built a list of relevant local language keywords, we can then optimise the translations for your website. We optimise your H1 titles, meta page titles and meta descriptions as well as the actual body text on the page.

Improve your paid search performance

Paid search advertising is a great way to promote your localised website, or testing the appetite for your products or services in a new market.

We support you with the creation of Google Ad and social media ad campaigns – from the initial keyword research to putting the ad text together.

If you have experience in running Google Ad or social media campaigns for your website, you will know that it is an on-going effort that requires regular fine-tuning, such as adding new keywords, testing different CTAs and excluding negative keywords. We provide on-going linguistic support to review and improve your ad performance over time.