Understand the pros and cons of AI translation for your business

If you’re in charge of localising your company’s brand collateral and international communication, it’s your responsibility to understand the opportunities as well as the limits of machine translation technology.

Introducing AI translation into your business model can help you save costs and increase translation speed, but it’s important to get the balance right between cost efficiency and level of risk.

The true cost of poor translation is often not immediately obvious to businesses who are localising their content for the first time. Get translation wrong, and your brand reputation suffers, your customer experience declines, and your sales slow down (or never really get started).

Get translation right, however, and it creates trust, builds loyalty, and turns prospects into customers.

AI translation tool evaluation

Whether AI translation is right for your business will depend on the types of content you are looking to translate, as well as the languages you’d like to translate into.

We evaluate the suitability of AI translation for your content types and advise on the best localisation workflows to ensure your final translations are accurate, error-free, and reflect your brand voice.

As part of our AI translation consulting services, we identify which AI tools are the most suitable for your specific localisation requirements, while also highlighting potential issues you need to consider around responsible, ethical use, the protection of data and intellectual property, and the environmental impact of AI translations.