Over this past year, our AJT social media streams have been filled with beautiful illustrations of quirky German and French expressions. Hand-drawn by our lovely French in-house translator Alicia Pretot, the illustrations have been enjoyed by translators, language lovers and translation buyers alike – so much so, that we decided to turn them into a
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With the advances in machine translation, AI and machine learning, we’d be forgiven for thinking that the role of the professional human translator is becoming increasingly marginalised and under threat. At the same time, as linguists and professionally trained translators, we understand the art of translation better than anyone, the processes involved, the cognitive skills required and the
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I have to start with an admission: I have a bit of a professional crush on the Stranger Collective. Ever since we first had the opportunity to collaborate with the copywriting geniuses at Stranger, translating their beautifully crafted blogs for Coca-Cola’s Think Positively Collective into five languages (this was way back in 2010 and our
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I am hugely excited to be attending this year’s Elia Together conference, which will be held in Berlin on 23rd and 24th February 2017. Together is a two-day event organised by Elia (European Language Industry Association), the premier trade association for the European language services industry, embracing more than 200 members in Europe and beyond. I will be
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I am an Upper Sixth Form student studying French, German and Italian. I love learning foreign languages and hope to pursue this passion at university. Not only are modern language skills highly desirable in the eyes of employers, but they also enable you to gain a better understanding of the world in general, through learning
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Last week, I was fortunate enough to take advantage of the new direct flight connection between Newquay and Alicante. As I was waiting by the check-in desk, I spotted this German leaflet from Coastline Travel: I was really excited and proud to see that a Cornish business has gone to the trouble of providing a German
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As modern consumers, we are constantly inundated with information. The rapid adoption of mobile devices like smartphones, tablets and wearable tech, coupled with an increasingly reliable internet connection on the go, means that we are rarely off the grid. Digital content is coming at us from all angles and as a result, we have become
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Tone of voice is a big part of our translation work. In order to accurately convey our client’s message in another language, we need to understand who they are themselves, who their potential customers are and how they want to come across to those potential customers. When working with bigger brands, we often receive a very well-defined style guide
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Last week, my colleague Sarah and I attended the ELIA Together conference in Barcelona, Spain. ELIA is the premier European language industry association and the main aim of the event was to provide a space for translation companies and freelancers to network, exchange ideas and discuss industry-specific challenges. From freelancers to large translation companies to translation
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English is such a wonderfully ‘bendy’ language that allows for all sorts of sentence structures, repurposes words for new meanings and turns adjectives into nouns at the drop of a hat (‘I had 3 new likes on Facebook today!’). Unfortunately, German isn’t quite so flexible, owing to its more complex grammatical structure. So when we
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