Translating your app makes good business sense. Why? Because a multilingual app reaches a larger amount of users which results in higher revenue potential. Localisation – making your app available in more than one language – should be a major consideration when you start developing your app – even before you write the first line
Read More...
As a modern hotel marketing manager, you have a lot of plates to spin. From creative online campaigns to SEO, from refining the keywords of your AdWord campaign to hiring the right photographer that will deliver that perfect snapshot of your new spa, your work is never done. All your efforts are geared toward raising
Read More...
Here at AJT we love words. Whilst languages are our tools, words are our raw materials. We chip, chop and slice translated text every day and carefully craft copy that gives the original text a fresh foreign face. We specialise in translating marketing copy in German, French and English that sounds just as creative in
Read More...
Have you ever wondered whether you could use machine translation to translate your website into other languages? After all, it would save you a lot of money and your website visitors would get ‘the general gist of your offering’. But is that enough to entice potential customer to buy from your website? “Qualität kommt von
Read More...
Language is a creation whose very nature it is to change – it bends from the impact of interaction with other cultures; it grows through the need or desire for new words. Sometimes a language melts quietly into oblivion, but other times it is partially absorbed into another – no language is just one language,
Read More...
One of the most beautifully interesting and astoundingly annoying aspects of translation is its complexity: a single word can have a thousand meanings depending on your intentions with it, and a word in one language can morph into a sentence in another because there isn’t an equivalent of it which captures its essence so perfectly.
Read More...
If you are looking to export your products or services for the first time, you might be coming across the term localisation. Whereas translation only deals with the process of turning your content from one language to another, localisation takes a holistic approach and encompasses all areas of your business that will be affected by
Read More...
Are you wondering if you should be translating your website and whether it will give you a return on your investment? Here are a few things to consider. Searchability Translating your website into the local language will increase the chances of your website appearing in local search results. Search engines will favour websites in the
Read More...