October 2022 - AJT

Why your business needs transcreation services

Long gone are the days when global brands needed to ‘just translate’ their marketing content. Today, customers expect content that personally appeals to them, and in response, brands need to strive to create messages that can really resonate and connect with their audience. If your company is eager to enter new European markets then it


Ethical translation: What is it and why does it matter for you and your clients?

Localisation through translation is the service we provide. But it’s what goes on behind the scenes to provide that service, and how our service is ultimately used, that makes it ethical or unethical. The role of ethics in the localisation and translation industry is critically important. As an agency looking to outsource to a localisation