Long gone are the days when global brands needed to ‘just translate’ their marketing content. Today, customers expect content that personally appeals to them, and in response, brands need to strive to create messages that can really resonate and connect with their audience. If your company is eager to enter new European markets then it
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10 October is World Mental Health Day and therefore the perfect opportunity to talk about something we all share – mental health. This day should be a reminder of the importance of looking after it, talking about what’s on our minds and getting help if we need it. History of World Mental Health Day
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Localisation through translation is the service we provide. But it’s what goes on behind the scenes to provide that service, and how our service is ultimately used, that makes it ethical or unethical. The role of ethics in the localisation and translation industry is critically important. As an agency looking to outsource to a localisation
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