April 2024 - AJT

The responsible guide to using AI translation

When you need to translate and localise your marketing content ahead of a big expansion it can often feel like you have a dizzying number of choices before you. Should you speak to a translation agency or a freelance translator? Is there someone in-house who can handle the job or does it need an external

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Context and quality control: the best practices for packaging translation

When you’re planning to expand your products out into new European markets, you need to think carefully about where packaging translation fits into your scaling plans. Why? Well, to start with there’s a regulatory side to it – any packaging labels in EU markets have to be translated into all the official languages of the

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