Sustainability Translation - AJT

EU greenwashing legislation: What the new rules mean for eco-conscious brands

Greenwashing. We’ve all heard of it, we all know what a massive problem it is. Whether it’s intentionally lying about a company’s sustainability or fudging the numbers to make products look more eco-friendly than they really are, greenwashing seriously undermines consumer trust in genuine ethical brands – and not to mention, it does nothing for

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Ethical translation: What is it and why does it matter?

The role of ethics in the localisation and translation industry is critically important – not just for translation professionals, but also for our clients.  Localisation through translation is the service we provide. But it’s what goes on behind the scenes to provide that service that makes it ethical or unethical. Unsustainably low rates, overly long

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Carbon literacy training with betternotstop

In our commitment to sustainability and reducing our carbon footprint, AJT’s Green Committee took part in a Carbon Literacy training course hosted by betternotstop via the Better Business Network. As a certified B Corporation we take our responsibility to the planet seriously, but as a business without a physical office or products, we know that

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Going green in Germany: How sustainable brands can flourish in a growing eco-market

Environmental responsibility has never been more imperative. While climate change is challenging everyone to think about their own contribution to creating a better world, from an economic point of view, ecological awareness is also increasingly informing decisions of consumers and companies alike. Buyers want their shopping to be sustainable, and brands are promoting their green

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Creating a sustainable home office: How our Green Committee helps us to be more environmentally friendly

Here at AJT, we all work fully remotely, so we don’t have one central physical office where we are all based. But that doesn’t stop us thinking about how we can improve our environmental footprint as a company. On the road to becoming a B Corp certified translation agency, we discovered that there were other

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Join our AJT Clean Walk 2022

A lovely walk in a beautiful place and a litter pick During the month of June, Team AJT will be hosting the #AJTcleanwalk2022 and we would love you to join us! As part of our commitment to look after the environments we live in, we want to do our bit to help clean up the

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Ethics in translation project management

Towards a new corporate consciousness Nowadays, more and more companies are becoming mindful of the limits to financial models based on the unrelenting, unnecessary production of goods and services.  The recent global pandemic and the urgent warnings about the devastating consequences our economy is having on our planet have certainly highlighted our individual and collective

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