Environmental responsibility has never been more imperative. While climate change is challenging everyone to think about their own contribution to creating a better world, from an economic point of view, ecological awareness is also increasingly informing decisions of consumers and companies alike. Buyers want their shopping to be sustainable, and brands are promoting their green
Localisation through translation is the service we provide. But it’s what goes on behind the scenes to provide that service, and how our service is ultimately used, that makes it ethical or unethical. The role of ethics in the localisation and translation industry is critically important. As an agency looking to outsource to a localisation
Here at AJT, we all work fully remotely, so we don’t have one central physical office where we are all based. But that doesn’t stop us thinking about how we can improve our environmental footprint as a company. On the road to becoming a B Corp certified translation agency, we discovered that there were other
A lovely walk in a beautiful place and a litter pick During the month of June, Team AJT will be hosting the #AJTcleanwalk2022 and we would love you to join us! As part of our commitment to look after the environments we live in, we want to do our bit to help clean up the
Towards a new corporate consciousness Nowadays, more and more companies are becoming mindful of the limits to financial models based on the unrelenting, unnecessary production of goods and services. The recent global pandemic and the urgent warnings about the devastating consequences our economy is having on our planet have certainly highlighted our individual and collective
It’s not a household name. And it hasn’t really infiltrated all areas of the business world, yet. But to those who do know what it is, and to those who know what it represents, it’s probably become a very important part of their day-to-day life. I’m referring to B Corp. Or B Corps. Or, to
Here at AJT, we have all been working fully remotely for a few months now, and we try to encourage each other to reduce the environmental impact of our home offices. The ‘zero waste’ approach is growing in popularity, and with more of us working from home in the long term, we want to align
Research insights: The true cost of poor translation
Investing in getting localisation right the first time will not only save you costs in the long run, but will also do wonders for your international brand reputation and
customer loyalty.