2014 - AJT

Don’t let your marketing message get lost in (machine) translation

Have you ever wondered whether you could use machine translation to translate your website into other languages? After all, it would save you a lot of money and your website visitors would get ‘the general gist of your offering’. But is that enough to entice potential customer to buy from your website? “Qualität kommt von

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Transparency through technology | Part 3: Open communication

Following the discussion panel ‘Transparency through technology’ at the recent Localization World conference in Dublin, which featured Smartling, Runkeeper, Shutterstock and Anja Jones Translation, we wanted to provide a more in-depth overview of how language service providers (LSPs) in particular benefit from increased transparency in translation. In this final part 3, we take a closer look at open communication. One of our

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Transparency through technology | Part 2: Real-time visibility

Following the discussion panel ‘Transparency through technology’ at the recent Localization World conference in Dublin, which featured Smartling, Runkeeper, Shutterstock and Anja Jones Translation, we wanted to provide a more in-depth overview of how language service providers (LSPs) in particular benefit from increased transparency in translation. In part 2 we take a closer look at real-time visibility. Real-time visibility is not a

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Transparency through technology | Part 1: Accessibility

Following the discussion panel ‚Transparency through technology‘ at the recent Localization World conference in Dublin, which featured Smartling, Runkeeper, Shutterstock and Anja Jones Translation, we wanted to provide a more in-depth overview of how language service providers (LSPs) in particular benefit from increased transparency in translation. In part 1 we take a closer look at

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Successful app translation: It all starts with great code

Translating your app is a great way of reaching more users and increasing revenue. But in order to create beautiful language versions of your app, you need more than just a reliable translation partner, you need code that is fit for localisation. In this blog post, we want to highlight the three most common issues that we

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