February 5, 2024 - AJT

EU greenwashing legislation: What the new rules mean for eco-conscious brands

Greenwashing. We’ve all heard of it, we all know what a massive problem it is. Whether it’s intentionally lying about a company’s sustainability or fudging the numbers to make products look more eco-friendly than they really are, greenwashing seriously undermines consumer trust in genuine ethical brands – and not to mention, it does nothing for