March 15, 2024 - AJT

The cost of transcreation services – and when to pay for them

If you’re looking to launch your products into a new European market, you’ve probably come across the term “transcreation services” before. In a nutshell, transcreation is the process of translating not just the words of your marketing copy to another language, but also translating the emotions, ideas and concepts behind that message to evoke the