Translation services for consumer brands

Localising consumer brands involves a myriad of content types and formats. Product packaging, TV ads, micro sites, display advertising, emails, blogs – you name it, we translate it.

When it comes to international marketing, there is no one-size-fits-all approach that you can simply ‘duplicate, translate, and go’. International marketing is nuanced. Your product copy needs to engage and entice audiences in each and every country where your brand is represented. And every country is a little different.

You might need to subtly adapt your tone of voice to ensure you are speaking to your audiences in a way that feels natural to them in their own language – both in terms of grammar (e.g. using formal vs. informal you) and in terms of cultural relevance. You might need to swap out imagery to conjure up more familiar backdrops for your products. You might even need to create bespoke content that’s specific to each country or region.

Going beyond ‘simple translation’, localising consumer brands is a long-term investment in, and commitment to, your international customers. We’re here to support you every step of the way. Whether it’s translating product copy, transcreating your latest ad slogan or localising the returns info on your website, you can count on us for carefully considered, impactful translations that will resonate with your international customers.

In good company

These are just some of the fantastic consumer brands we have the pleasure of working with.

Ready for the next step?

If you’d like to find out more about our translation services for consumer brands, or request a quote, contact us today.