As our little ferryboat makes it’s way out to rougher waters along the shores of the Falmouth Estuary, we feel a sudden blow. Some people sway, some almost tumble over, holding on to the wooden ceiling or to the person next to them. Sounds of astonishment and shock resonate across the well-filled little boat come
Here at AJT we love words. Whilst languages are our tools, words are our raw materials. We chip, chop and slice translated text every day and carefully craft copy that gives the original text a fresh foreign face. We specialise in translating marketing copy in German, French and English that sounds just as creative in
If you are looking to export your products or services for the first time, you might be coming across the term localisation. Whereas translation only deals with the process of turning your content from one language to another, localisation takes a holistic approach and encompasses all areas of your business that will be affected by
Research insights: The true cost of poor translation
Investing in getting localisation right the first time will not only save you costs in the long run, but will also do wonders for your international brand reputation and
customer loyalty.