What we did

We have been supporting Pure Vista with translations since 2011. At the start of Pure Vista’s export journey, we translated brochures and introductory emails into French and German which were then sent to prospective distributors. Soon after, we translated their website into German, French, Spanish, Italian and Dutch, along with some of the product specifications that customers could download from the website.

“As with any translation project, we started off by familiarising ourselves with how the product worked,” says Anja Jones, Managing Director at AJT. “We had quite a number of very specific questions as we worked our way through the initial translations – you know you are getting deep into the subject matter when you start asking questions like ‘Is it correct that you need five clamps for the 19mm glass, but only four clamps for 21.25mm glass?’ Fortunately, Pure Vista are always brilliant at answering our questions, so we can be absolutely sure we’re getting the translations right on point.” We also carry out SEO research to make sure we’re using the relevant terminology that’s used in the target country for this type of product. Since the initial website translation, we have been providing website updates as and when new products or information have been added to the website. “It’s fantastic to see how Pure Vista has grown over the years and how it continues to expand its distributor network around the world. We’re very proud to count Pure Vista as one of our manufacturing clients and will to continue to support them on their international growth journey.”