Translating marketing texts can be a tricky thing. We need to relay the information from the source text and make sure it sounds beautiful in the target language at the same time. Here are our top 5 tips for good copywriting that also apply to translation. Research your audience Before you start translating, find out
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“Mayday mayday, we are sinking, we are sinking!” “Hello, zis is ze German coastguard. Vat are you sinking about?” With this little commercial from a German language school (see clip above) we introduced ourselves to about 150 students at the Fowey River Academy last Friday. The motto of the day was “Languages at Work” and
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It was the last award of the ceremony after an exciting day of thought-provoking speeches at the Get Set For Growth Business Awards event on Monday: “And the winner of the Business Person of the Year award is… Anja Jones of Anja Jones Translation!” Anja accepted the glass trophy from The Apprentice’s Nick Hewer, Lord
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As our little ferryboat makes it’s way out to rougher waters along the shores of the Falmouth Estuary, we feel a sudden blow. Some people sway, some almost tumble over, holding on to the wooden ceiling or to the person next to them. Sounds of astonishment and shock resonate across the well-filled little boat come
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Here at AJT we love words. Whilst languages are our tools, words are our raw materials. We chip, chop and slice translated text every day and carefully craft copy that gives the original text a fresh foreign face. We specialise in translating marketing copy in German, French and English that sounds just as creative in
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Have you ever wondered whether you could use machine translation to translate your website into other languages? After all, it would save you a lot of money and your website visitors would get ‘the general gist of your offering’. But is that enough to entice potential customer to buy from your website? “Qualität kommt von
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If you are looking to export your products or services for the first time, you might be coming across the term localisation. Whereas translation only deals with the process of turning your content from one language to another, localisation takes a holistic approach and encompasses all areas of your business that will be affected by
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