What is team culture? There are probably tons of definitions out there but in its most basic form, it’s the way in which people work together towards a common goal and how they treat each other along the way. We know that people who trust each other and who are highly motivated, tend to produce
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With the advances in machine translation and machine learning, we are experiencing a shift in the general perception about the need for human translation. With free translations so readily available at the touch of a button, why should we even consider paying for translation? It’s a fair question and it’s easy to understand why some
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“The whole is greater than the sum of its parts” – Aristotle’s famous quote is as relevant and pertinent in the localisation industry as it is in any other field. When strategists, marketers and sales teams work together with their translation providers in a collaborative way, they tend to achieve better localisation results. Why? Because
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Translation or localisation? At a recent workshop organised by the Department of International Trade (DIT), we noticed a real shift from talking about ‘translation’ to talking about ‘localisation’ services. So what’s the difference? Translation is actually just one part of localisation. While translation only deals with the language aspect, i.e. translating your website/app/marketing material etc, localisation
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Exporting is a great way for businesses to grow and increase their sales. But not surprisingly, commercial success beyond one’s own country borders requires effort, investment and a clear strategy. Lack of forethought, lack of budget, and lack of understanding of what localisation means in the context of exporting into new markets can lead to spending
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Over this past year, our AJT social media streams have been filled with beautiful illustrations of quirky German and French expressions. Hand-drawn by our lovely French in-house translator Alicia Pretot, the illustrations have been enjoyed by translators, language lovers and translation buyers alike – so much so, that we decided to turn them into a
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With the advances in machine translation, AI and machine learning, we’d be forgiven for thinking that the role of the professional human translator is becoming increasingly marginalised and under threat. At the same time, as linguists and professionally trained translators, we understand the art of translation better than anyone, the processes involved, the cognitive skills required and the
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Recently, a few of my translator colleagues and I were invited by one of our customers to spend a week at their offices. This customer localises their content into four languages for local markets across the globe, and we provide English to German translations for their blog posts, help resources and legal content. This meeting
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As translators, we like to keep up to date with new developments around all things language. After all, we have a responsibility to know the tools of our trade. It’s no surprise then that here at AJT, we were excited to hear that the Rat für deutsche Rechtschreibung (Council for German Orthography) recently published a
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Last week, I was fortunate enough to take advantage of the new direct flight connection between Newquay and Alicante. As I was waiting by the check-in desk, I spotted this German leaflet from Coastline Travel: I was really excited and proud to see that a Cornish business has gone to the trouble of providing a German
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